Pickle Juice Company with Filip Keuppens (1.0)
Shelby Daly
Course Overview
Exercise-associated muscle cramps remain a common challenge for athletes across all levels of sport. The Pickle Juice Company has developed a functional beverage designed to interrupt the neurological signals associated with cramping rather than relying solely on hydration or electrolyte replacement. Scientific validation and consumer education play critical roles in helping healthcare providers and athletes distinguish evidence-based interventions from anecdotal remedies. The discussion highlights the importance of translating research into practical solutions that athletes can use during training and competition. Athletic trainers should critically evaluate emerging products and understand the evidence supporting their use when making recommendations to patients and athletes.
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What You'll Learn?
- Describe the proposed physiological mechanisms associated with exercise-associated muscle cramp interventions.
- Discuss the role of functional and hyperfunctional nutrition products in athletic performance and recovery.
- Identify strategies used to educate consumers and healthcare professionals regarding evidence-based sports nutrition products.
- Examine the process of scaling a healthcare-related consumer product from startup to global distribution.
- Evaluate the importance of scientific validation, consumer trust, and professional education in sports medicine product development.
- A laptop, computer (Mac, Windows, Ubuntu/Linux) or mobile phone and enthusiasm and a desire to learn.
- On-Demand Learning Video
- Assessment of Knowledge Quiz
- Certificate of Completion