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Ashley Peper-Marketing AT, Learning as You Go
Ashley is an athletic training that works in a sports medicine clinic and also serves multiple high schools in her area. In addition to those responsibilities she also does a lot of the marketing and social media. We discuss what she has learned and some best practices that athletic trainers can implement in real time to make sure they are promoting what they do and how good they are at it.
Ashley Peper is an athletic trainer in Waco Texas who works in the clinic but also does outreach to several small schools in the surrounding area. On top of these responsibilities she has also taken on the marketing efforts for the sports medicine team that she works with. Having no official marketing background it has been something new and that she has learned to do on the fly. In this episode we talk about what she has been doing when it comes to marketing, what has been most effective and things she thinks that any athletic trainer can try and put into their own practice to help market what they do.
Most athletic trainers aren’t formally trained in marketing but it is imperative to the profession that we continue to market ourselves, what we do and the value we provide. There are some great take aways from this episode that you can implement right away and help market yourself and/or your team. Enjoy.
In this Episode:
+Advocating for yourself and your team.
+Best marketing materials
+Make it easy for people to access you
+Do’s and Don’ts
Connect
Instagram: @ashpeper
Facebook: Ashley Luedke Peper
Twitter: @Ashleypeper17