Athletic tape (and all the other variations) are a staple of the athletic training profession. It is used every day and in a variety of situations. It started with just a couple of options for the professional to choose from but now the options are endless. There are over 40 versions of white tape alone.
In this episode we talk again with Richard Avis of Mueller Sports Medicine about all the qualities that go into creating and selecting tape. Mueller has worked on figuring out how to break tape down with science and allowing athletic trainers to know exactly what they like and don’t like with tape, even if they didn’t know they liked or disliked it.
Richard has done a little bit of everything when it comes to product development and marketing but also did his schooling in athletic training. When you listen to him you can hear his passion for the profession and providing the tools to let them do their job as well as possible.