It can be hard to get people to do things, but are there ways to try and get people more likely to do things? This book takes a look at that, can be ‘nudge’ people to make decisions that can help them and beyond. Opt in vs opt out, anchoring, fear of loss, systems and regression to the norm. In this short we talk about how these concepts can apply to health, fitness, and performance to help get better results and more buy in
